Digital Marketing Transforms Medical Tourism | The Naruna Healthcare Story
Naruna Healthcare sought to improve its global presence in medical tourism but faced challenges with traditional marketing. A tailored digital marketing strategy was implemented, leveraging social media, SEO, and targeted ads. This approach significantly increased Naruna’s visibility and attracted more international patients. Ace Assured played a key role in executing these strategies, enhancing Naruna’s success in the industry.
Sector
Global Healthcare
Platforms
Instagram, Facebook, LinkedIn, Twitter, Website.
Tools
Social Media Marketing, Meta Campaign, Blogs
Challenges Faced
Repelta relied on an Excel-based system to track campaign details, medical representative (MR) information, and machine allocations. This manual approach resulted in several challenges:
High Risk of Errors
Manual updates often led to mistakes in tracking campaigns and machines.
Slow and Inefficient Workflow
Monitoring campaign progress and reallocating machines took a lot of time due to the reliance on Excel sheets and manual reports.
Ineffective Resource Management
Machines were not moved efficiently between states, causing imbalances and shortages in critical areas.
Limited Real-Time Tracking
There was no effective way to monitor campaign statuses or check the availability of machines in real time.
Requirement
Naruna encountered significant challenges in reaching a global audience through conventional marketing approaches. The key requirements included:
Increased Online Visibility
To enhance brand recognition and reach potential patients worldwide.
Strategic Marketing Initiatives
To implement effective digital marketing strategies tailored to engage international clientele.
Traffic Generation
To drive significant web traffic, leading to increased inquiries and appointments.
Requirement
Naruna encountered significant challenges in reaching a global audience through conventional marketing approaches. The key requirements included:
Increased Online Visibility
To enhance brand recognition and reach potential patients worldwide.
Strategic Marketing Initiatives
To implement effective digital marketing strategies tailored to engage international clientele.
Traffic Generation
To drive significant web traffic, leading to increased inquiries and appointments.
Challenges Faced
Repelta relied on an Excel-based system to track campaign details, medical representative (MR) information, and machine allocations. This manual approach resulted in several challenges:
High Risk of Errors
Manual updates often led to mistakes in tracking campaigns and machines.
Slow and Inefficient Workflow
Monitoring campaign progress and reallocating machines took a lot of time due to the reliance on Excel sheets and manual reports.
Ineffective Resource Management
Machines were not moved efficiently between states, causing imbalances and shortages in critical areas.
Limited Real-Time Tracking
There was no effective way to monitor campaign statuses or check the availability of machines in real time.
Services Provided
Social Media Management
Developed and managed content across platforms such as Instagram, Facebook, and LinkedIn to engage and connect with a global audience.
Search Engine Optimization (SEO)
Conducted keyword research and implemented on-page and off-page SEO strategies, including blog creation and backlinking, to improve website visibility and rankings.
Meta Advertising Campaigns
Created and executed targeted advertising campaigns on platforms like Facebook and Instagram to reach potential patients in various countries.
Content Marketing
Produced informative and relevant content, including blogs and articles, to attract and educate potential patients about medical tourism and Naruna’s offerings.
Lead Generation Strategies
Implemented tactics to capture leads through targeted campaigns, driving inquiries and appointments for Naruna’s services.
Our Process
Ace Assured devised and executed a robust digital marketing strategy to meet Naruna’s specific needs, focusing on the following areas:
- Social Media Management: Oversaw Naruna’s presence on platforms such as Instagram, Facebook, and LinkedIn, fostering engagement with a global audience.
- SEO Optimization: Employed targeted keywords, informative blogs, and strategic backlinks to improve website visibility and search engine rankings.
- Meta Campaign Advertising: Developed and launched targeted advertising campaigns across various international markets to attract potential patients and generate leads.
Business at a Glance
Naruna Healthcare is a leading entity in the medical tourism sector, dedicated to facilitating international patients seeking medical treatment in Chennai. Renowned for its cost-effective care and superior medical services, Naruna provides a comprehensive solution for patients who prefer high-quality healthcare options abroad.
Difference We Made
The digital marketing initiatives spearheaded by Ace Assured culminated in a notable increase in Naruna’s brand visibility and patient inquiries. The integration of social media engagement, strategic SEO practices, and targeted advertising positioned Naruna as a premier choice for medical tourism, thereby enhancing its capacity to attract international patients and support sustained business growth.
