Revolutionizing Medical Tourism
Through Digital Marketing
Naruna Healthcare aimed to enhance its global presence in medical tourism but encountered challenges with traditional marketing methods. A tailored digital marketing strategy was implemented, leveraging social media, SEO, and targeted ads. This approach significantly increased Naruna’s visibility and attracted more international patients. Ace Assured played a key role in executing these strategies, contributing to Naruna’s success in the industry.
Sector: Global Healthcare
Platforms: Instagram, Facebook, LinkedIn, Twitter, Website
Tools: Social Media Marketing, Meta Campaign, Blogs
Business at a Glance
Naruna Healthcare is a leading entity in the medical tourism sector, dedicated to facilitating international patients seeking medical treatment in Chennai. Renowned for its cost-effective care and superior medical services, Naruna provides a comprehensive solution for patients who prefer high-quality healthcare options abroad.
Challenges Faced
Naruna encountered significant challenges in reaching a global audience through conventional marketing approaches. The key requirements included:
Increased Online Visibility: To enhance brand recognition and reach potential patients worldwide.
Strategic Marketing Initiatives: To implement effective digital marketing strategies tailored to engage international clientele.
Traffic Generation: To drive significant web traffic, leading to increased inquiries and appointments.
Our Process
Ace Assured devised and executed a robust digital marketing strategy to meet Naruna’s specific needs, focusing on the following areas:
- Social Media Management: Oversaw Naruna’s presence on platforms such as Instagram, Facebook, and LinkedIn, fostering engagement with a global audience.
- SEO Optimization: Employed targeted keywords, informative blogs, and strategic backlinks to improve website visibility and search engine rankings.
- Meta Campaign Advertising: Developed and launched targeted advertising campaigns across various international markets to attract potential patients and generate leads.
Services
- Social Media Management: Developed and managed content across platforms such as Instagram, Facebook, and LinkedIn to engage and connect with a global audience.
- Search Engine Optimization (SEO): Conducted keyword research and implemented on-page and off-page SEO strategies, including blog creation and backlinking, to improve website visibility and rankings.
- Meta Advertising Campaigns: Created and executed targeted advertising campaigns on platforms like Facebook and Instagram to reach potential patients in various countries.
- Content Marketing: Produced informative and relevant content, including blogs and articles, to attract and educate potential patients about medical tourism and Naruna’s offerings.
- Lead Generation Strategies: Implemented tactics to capture leads through targeted campaigns, driving inquiries and appointments for Naruna’s services.